set to release its Playstation 3 this November, plans to introduce a free online gaming network. Although the network will have a paid premium subscription component for downloading games and additional content, the gamer-to-gamer aspect will be free. With over eighty-five percent of online Xbox 360
gamers downloading content, Sony hopes to change the way games are purchased, played and discussed. If the shift is effective, Sony will have some damage control to do with retailers who stand to lose Billions annually in lost game sales.