Adam Steen, a true networker’s networker, however, warns of the dangers of viewing companies as “competitors” rather than potential networking “collaborators. “ According to Adam, “businesses that stand alone and are unwilling to collaborate with ‘competitors’ may miss an opportunity to grow strategically and/or financially.”
Since no one volunteered to be ugly, “Cyberslamming” is all by itself. Cyberslamming is when people on social networks and message boards post (here is the intellectual property tie-in . . . wait for it . . .) defamatory comments about you.
If your network does not extend onto the web, you are calling iPhones with a tin can and a string. Your business has to become part of the conversation to survive. But tread lightly. As noted above, you never know when a misstep might cause you endless amounts of online trouble.