Most trademark attorneys would be horrified to see their client’s product listed in the dictionary. For some, more altruistic entities, however, the goal is to promote the use of a particular product by everyone. In an effort to prevent anyone from monopolizing a particular industry term, the entity rushes to secure the term’s generic status. National Biodiesel Board is one of those altruistic entities and has been working to secure the generic status of the term “biodiesel”. It now appears these efforts have been sucessful. The Merriam-Webster Online Dictionary now lists the following definition for biodiesel:
: a fuel that is similar to diesel fuel and is derived from usually vegetable sources (as soybean oil)
Congratulations National Biodiesel Board!